RPGC has a proud history supporting market expansion initiatives with its payments market research providing large global merchants the information they need to make informed decisions. We have researched a range of topics–including regional markets, alternative payment methods, domestic and international regulatory requirements, payments industry-specific positioning, and standards–for our clients. Based on our experience with clients, we have built out this market research product range to address what we see as common gaps: 

Competitive market analysis

Our competitive market analysis studies range from checkout conversion to side-by-side appraisals of comparable payments products. From a payments perspective, we identify where our clients stand among their competitors in function and reputation. 

Upfront, RPGC, and the Client jointly agree on the evaluation principles, criteria, and competitors. RPGC then reviews the marketplace using the evaluation criteria for raw findings and the evaluation principles to deliver context. From these raw findings, RPGC is able to present market best practices, customer demand for features, and recommendations for a unique value proposition.

Payments Matrix

We often see merchants struggle to determine which payment methods make sense to implement for their business. Without a pilot, it can be difficult to accurately identify an ROI for a profitable payment method, or a reasonable argument against using an ill-suited method.

To help merchant payment organizations, RPGC maintains a filterable global glossary of various payment methods. We monitor the market usage of payment methods and consult the World Bank database to model the effective market opportunity for each payment method on a per-country basis.  The totality of this information summarizes the online (i.e. Internet) payments acceptance environment in the top forty-eight eCommerce markets. 

Each record within the Payments Matrix is sortable by:

• Region
• Country
• Type – one of four types: cards, bank transfers, Online e-Banking platforms, paper
• Method – a relevant brand within a type, for example, Visa is a method within the type card-based
• Pull v Push – whether the customer gives payment credentials to the merchant or the merchant gives payment credentials to the customer
• B2B – suitable for business to business payments
• B2C – suitable for consumer to business payments
• CP – used for customer present transactions
• CNP – used for eCommerce, customer not present
• Domestic – is this method suitable for in-country, regional, or international customers in a given country
• Bank Account – whether accepting the payment method in that country requires an intra-country, intra-regional, or international bank account
• Legal Entity – whether accepting the payment method in that country requires a local legal entity in-region, in-country, or at all
• Credential on File – is this payment method suitable for merchant-initiated transactions?
• EMV – whether the payment method is capable of performing EMV-qualified transactions at the Point of Sale
• QRC – capable of performing QR-Code transactions
• Authorization – whether method offers an Authorization process, and if so, its form
• Clearing and Settlement Mechanism – whether method settles in batch or in near real-time
• Funds Transfer Speed – The amount of time it takes for the method to deposit good funds deposited in a merchant’s bank account
• Cost – evaluated from a wholesale perspective
• Market Opportunity  – the output is based on consolidated measurements made available through processors and publicly available data to identify the market size of a payment method within each specific country